Case Study | Venca Reinvented Product Discovery and Increased CVR 8X

How Venca Reinvented Product Discovery and Reached 8X Higher CVR With Syte

3.97X
Higher CVR With Visual Search*

3.9%
Longer Time on Page*

8X
Higher CVR With Visual + Textual Search*

Venca is on a mission to transcend the expected retailer-customer relationship by setting new industry standards for accessibility, personalization, communication, and speed. Founded in 1975, Venca is a top 10 fashion retailer in Spain, with a customer base of more than 8.5 million and a market share of 60%. It sells fashion, cosmetics, textiles, and home products directly to consumers as well as to other retailers in more than 80 countries.

*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.

THE CHALLENGE

As online shopping began dominating the retail industry, Venca’s main challenge was figuring out how to out-innovate the competition and provide a distinctive customer experience. It defined four primary goals:

• Improve product search results and discovery
• Expand into a larger, seamless marketplace that supports more brands and consumers
• Innovate the customer journey to enhance engagement and loyalty
• Streamline backend operations with an emphasis on inventory tagging

THE SOLUTION

After evaluating several solutions, Venca chose Syte’s visual AI platform because it offers the most complete package: Visual Search, Shop the Look, Shop Similar, and Deep Tagging. Speed and flexibility were must-haves: Venca did not want a solution that required heavy IT involvement or a disruptive implementation. It was also important to them to have a dedicated customer success manager. The results speak for themselves.

• 3.79X higher conversion with Syte’s visual search capabilities
• Consumers spent 3.9X more time on Venca’s website
• With visual and textual search combined, the conversion rate shot up by 8X

“Using visual search is like shopping at a physical store. By using real-world photos, we transform online product search into something that can be more personal and close to reality, even in the digital world.”

— Jordi Badia, CIO-CDO Digital at Venca

Discover how Syte’s product discovery platform can transform your customer journey.